Top Content Marketers Know their Target Audience

“Good marketers see consumers as complete human beings with all the dimensions real people have.”

– Jonah Sachs

To do content marketing and writing well, it is essential to know who your target market is. The best content writers develop persona(s) of who they are which may include their interests, occupation, and more. For instance, if a doctor specializes in pediatrics, it would be to his benefit to have a target market consisting of mothers with young children. He may know from experience that mothers are most likely making the decision of where to take their children for medical evaluations. He may also notice that most of his clients are of a particular age range. To advantage marketing efforts, he may have  the content on his website custom made to be attractive to this group.

It takes dedication and time to research and define your target market well. However, the payoff in writing high quality content is tremendous. It comes down to providing information that actually interests your best customers, makes new ones, and keeps them loyal. Quality content writing keeps people coming back for more.

Fill out the online form and send me an email, if you need a high quality content writing service.

"Creativity is intelligence having fun."
- Albert Einstein

Good writing, in a reasoned manner, can produce conversation when it's original. When appropriate for the context, being a writer who's creative and entertaining can be a good experience for the reader.

Business Internet Marketing and Online Method Types

Businesses have several types of internet marketing to choose from. The awareness of your product or service and the demand for it may be an important factor in choosing what online method is best for you. Although, the different internet marketing channels and types are available to all businesses, some will be more ideal than others.

Internet Marketing Types:

• Search engine optimization (SEO) – consists of doing work, such as quality writing, to raise search result rankings and place at the top of Google, Yahoo, and Bing in the free organic listings.
• Pay per click (PPC) – paying for each click to your website. The clicks vary in price and are controlled by the market in an auction based platform. In some industries, such as law, clicks can be over a hundred dollars on certain search phrases.
• Press releases – writing that announces news about your business and is released to a public relations (PR) distribution network.
• Email marketing – can be advertisements, newsletters, sales letters and more.
• Affiliate programs – paying commissions to affiliates for online sales or qualified leads tracked by online technologies.
• Ad network – image, text or video ads placed on a network of websites or one website.
• Social media – posts or ads on social media sites.

Regardless of the method you choose, it is wise to have quality writing to get a higher response from your online advertising efforts. The writing and images, if any, will determine the effectiveness of the marketing campaign and, in turn, will affect your sales. It takes skill to write well in marketing, including targeted copy to a particular demographic and advantaging the method used.

Ideally, you want to do marketing research before you start working on your campaign and develop a strategy. The writing, design, and any media should support your online marketing strategy. The marketing campaign can span across the different types of channels and this can be very powerful.

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