Tuesday, November 10, 2015

Content Writing for Service Businesses

Content writing for a service business can be a lot harder when it's a startup and there is no business plan or there are no clear objectives in a marketing plan.  That is, if the copy writing is intended to sell and be marketed toward a particular audience. As a writer, sometimes I am not merely writing about a topic, but rather I'm making and implementing a marketing strategy. Perhaps, I'm just a perfectionist and extend myself above and beyond because I really want to see my clients succeed. I take their success as a reflection of me and take it personally. I suppose that can't be bad thing.

In the past, many times, I have written content with underlying marketing strategies. I'm happy to say that companies are quite receptive and they relish the extra work you put in. Sometimes, though if there is too little documentation or available information about a business it can be a problem for a writer because then you're playing a guessing game. You're not sure where to draw the line and what the business is capable of. Are you saying too much in your writing? Are you over extending a service that the business is not capable of producing? Is the content understating or overstating a service and putting a strain on resources?

As a professional writer, these are some of the aspects one must consider carefully, especially when content writing for a service that is heavily regulated.

The takeaway from this blog is, if you are a writer, be careful what you write. If you overextend a service even as simple as a delivery time, that can either put a real strain on the resources of the business or result in a bad review, refund, or complaint when the customer does not get the service completed in time. It's very important to do your research and be certain that the content you are writing about is factual. Always be sure to have the CEO, or an executive of the company review your writing, especially when writing a web page about a service provided.

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