Content Writing for Service Businesses

Content writing for a service business can be a lot harder when it's a startup and there is no business plan or there are no clear objectives in a marketing plan.  That is, if the copy writing is intended to sell and be marketed toward a particular audience. As a writer, sometimes I am not merely writing about a topic, but rather I'm making and implementing a marketing strategy. Perhaps, I'm just a perfectionist and extend myself above and beyond because I really want to see my clients succeed. I take their success as a reflection of me and take it personally. I suppose that can't be bad thing.

In the past, many times, I have written content with underlying marketing strategies. I'm happy to say that companies are quite receptive and they relish the extra work you put in. Sometimes, though if there is too little documentation or available information about a business it can be a problem for a writer because then you're playing a guessing game. You're not sure where to draw the line and what the business is capable of. Are you saying too much in your writing? Are you over extending a service that the business is not capable of producing? Is the content understating or overstating a service and putting a strain on resources?

As a professional writer, these are some of the aspects one must consider carefully, especially when content writing for a service that is heavily regulated.

The takeaway from this blog is, if you are a writer, be careful what you write. If you overextend a service even as simple as a delivery time, that can either put a real strain on the resources of the business or result in a bad review, refund, or complaint when the customer does not get the service completed in time. It's very important to do your research and be certain that the content you are writing about is factual. Always be sure to have the CEO, or an executive of the company review your writing, especially when writing a web page about a service provided.

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Website Marketing for Small Business

With the advent of the internet, it has never been easier for small businesses to engage in marketing. If you don't have a website, who knows how many potential customers you are losing out on. Website marketing should be a top priority for your business. Today, consumers  expect businesses of all sizes and shapes to have websites. A website legitimizes a small business. Consumers also expect websites to contain the most up to date information about your service or product.

Updating your website shows you value and care about your customers by saving them from the trouble or frustration of misinformation. It is also courteous to have the most common questions answered. Having the most pertinent information about your service or product on a website can save you and your employees time by not having to explain everything, because the customer read the website.
Keeping the content on your website fresh is also important for search engine optimization (SEO), that is, what places your website at the top of Google, Yahoo, or Bing when people are searching for the service or product you offer.

A website is one of the most inexpensive, effective, and powerful forms of marketing. The yellow pages are an ancient relic; nowadays, everyone goes online when searching for a product or service. Most people go online to buy or research, either way, it is akin to having a 24 hour salesperson. That being said, the text on your website, (which is also called content), should be carefully planned and written.

Website content is as valuable and pivotal as your employees. The content on your website is a voice of your business. What makes it even more weighty is the fact that it has a certain permanence. Numerous customers and visitors to your website will read the content and build a mental image of your business. The content can either avert or convert customers.

The website content that is marketing your small business should be of the highest quality. Google and other search engines emphasize having high quality content on websites. Search engines love high quality content and they reward websites with such by placing them in top positions.


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Please give your suggestions on what you would like to read a blog on, in regards to online marketing, websites, and content writing by commenting.